The CPG industry spends 23% of its annual budget on advertising and marketing.
That’s more than any other industry.
First Bite is hyper-focused on ways food and beverage CPG manufacturers can save money when allocating dollars to foodservice sales.
Our users utilize segmenting to help them find the right customers for their business, help personalize automated email campaigns, and increase open and response rates.
In this article, we’ll discuss how to use First Bite’s filters and menu searches to help segment opportunities and find the best-fit targets.
Menu searches give food manufacturers an easy way to see which restaurants already source food products similar to the ones they’re selling.
To do a menu item search, we start out on the Opportunities page, where users have access to our full database of US restaurants and bars.
It's helpful to think about where to start segmenting.
Menu item searches help you find every place that you theoretically can sell to and help you work your way down to places that you want to sell to right now.
For example, let’s say we’re selling pizza crusts.
We could sell to literally anyone in the US, but there are probably plenty of chain accounts that already serve pizza on the menu.
So we could look for those with menu item search and find all the places that have menus listing pizza as an option.
With First Bite, we can save any of these searches and come back to them at a later point. So, even when we start applying our filters, we can have a customized list of customers, and it’s very easy to come back to these results and analyze them further.
Say we want to get a little bit more specific so that we can target a list of maybe 400 accounts. To do this, we can apply additional filters by going back to the filters page.
First Bite has a ton of adaptable filters we can use to find a variety of customers for our food products beyond just a simple menu search.
With these filters, we can dial down into specific characteristics of customers that we think might fit our products best and create a sales campaign specifically for these customers.
For example, we can filter our menu searches by the type of cuisine.
If we’re selling pizza crusts, we might want to focus more on Italian restaurants. Filters allow you to find all the Italian-specific restaurants within the list of establishments that have pizza on the menu.
We can also focus on several other variables as well. For example:
All of these can help us better scale down to our best-fit target customers.
We can also use filters and menu searches to complement our sales and marketing strategies and engage with customers who are more likely to push our business goals forward.
For example, these filters could help us position our food brand in the marketplace to attract the type of buyers we eventually might want to attract in retail.
Say we find many higher-end restaurants have more co-branding opportunities than some of the small mom-and-pop operators. If we’re looking for opportunities like this, we can filter for more expensive restaurants to try to better seek out some of these opportunities.
First Bite allows you to search for and find those foodservice establishments that best fit your food brand in terms of revenue, amount of product bought, marketing and sales goals, and any other metric you’re trying to reach.
Our database contains a million plus restaurant and non-profit foodservice establishments you can sort through with our search and filtering options to help you sell more products in foodservice.
Try First Bite today: Connect with one of our reps for a free data consultation.
We’re confident that you’ll see how our platform can benefit your food manufacturing business, revolutionize your sales team's workflow, and connect you with more foodservice customers who want to buy your products.
