CRMs (Customer Relationship Managers) have a real problem. Specifically, they’re just empty tables with a snazzy user interface. That’s it.
Most CRMs like Salesforce, Hubspot, Zoho, and Pipedrive are empty by default. That means they leave the hard work for businesses to fill in those tables with industry data in order to operate in their vertical.
The last thing you want is your sales team doing data entry work instead of selling!
First Bite takes a different approach. Our platform is built on top of the most important data manufacturers need to find and connect with their most valuable targets.
It’s default full, meaning it already has every potential customer in it and our users can focus on connecting with those accounts, not updating records.
Research and data input have to be some of the most expensive and time-consuming tasks in sales. This is especially true when it comes to food manufacturers trying to sell in the foodservice space.
Foodservice is a black box of data that is both expensive and challenging to get into.
First Bite is tackling this black box problem in foodservice with a CRM that comes packed with data-rich information on all aspects of this industry.
Our users get access to highly accurate data for all of their potential customers across multiple verticals.
These are enriched, channel-specific data tables, like restaurants with menu items and traffic numbers, hospitals with bed counts, and airlines with routes and flight counts.
Users can segment this data in multiple ways to better understand their target market, create affinity analyses to understand different patterns in buying behaviors, and, best of all, find rich, relevant information on commercial and non-profit operations all across the US.
This data alone is great, as it saves sales teams hours of research, but First Bite doesn’t just stop there. Our integrated forecasting takes that raw data and allows you to see projections in revenue and product purchases from any segmented group of buyers you’re interested in selling to.
So before you make the sales call and pitch your product to operators, you can already see how these buyers would perform against other segmented groups and learn how to best prioritize your time and spending in the channel.
Forecasts bring efficiency to an otherwise inefficient process and help your food manufacturing business separate the gold from the dross in foodservice in order to make the best decisions possible for your business.
Sales teams also no longer have to go through the near-herculean effort of scouring LinkedIn, company websites, and lead databases to find decision-makers' contacts.
We include contact-specific information on all decision-makers in the foodservice operations you’re targeting.
Right out of the box, First Bite takes the guesswork out of the whole process and gets you active, vetted contacts to whom you can pitch your product.
Comparing a default-full CRM like First Bite with traditional empty CRMs? There are several advantages to First Bite’s approach. Here are some of the biggest:
This vertical-specific CRM, coupled with data, actually makes sales in foodservice doable and more competitive with other channels like retail that, up to this point, had easy access to a lot more data.
With our revolutionary approach to CRMs, making them data full, First Bite is paving the way to a great future for innovative food manufacturers wanting to sell more products in foodservice.
That users have the ability to segment their targets by this data, project potential sales, access decision-makers’ contact info, and automatically record all of this activity in our CRM is bringing new innovations to this space.
Given this incredible resource platform, now is the opportune time for food manufacturers to sell more products to foodservice.
Find out more about what we’re building and be a part of it. Start using First Bite today.
