About First Bite
Built by foodservice experts who get it
We're food industry insiders who combine deep foodservice expertise with modern technology. Founded by Reed McCord after a decade at Impossible Foods, First Bite was born from frustration with the "black box" of foodservice sales.
Move with urgency: Ship quickly, iterate constantly, seize opportunities.
Own the outcomes: Drive real ROI for clients, not just deliver data.
Foodservice-first: Live and breathe this industry, not generic horizontal software.
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Here’s How We’re Reinventing Foodservice Sales at First Bite
Meet the team
Reed McCord
Founder & CEO
Colleen Ensor
Head of Product
Mike Stefferson
Director of Engineering
Ariana Thrasher
Account Manager
Evan Reid
Lead Application Engineer
Cam Drake
Head of Strategic Partnerships
Megan Ryan
Account Manager
Jeff Moore
Staff Machine Learning Engineer
Christian Cabral
Application Engineer
Matt Haun
Head of Growth
Dhaniel Sales
Software Engineer
Christian Wacker
Account Manager
Emilie Wood
Head of Customer Success
Eduardo Filipe Weber
Software Engineer
Leigh Anne Groszek
Team Coordinator
Laura Sanford
Designer
Michele Soto
Research Team Leader
Samuel Serato
Research Analyst
Heide Gacasan
Research Analyst
Jasper Danielle Marie Nebria
Research Analyst
Latest press
Revolutionizing Foodservice Data with First Bite CEO Reed McCord
Empowering CPGs to Sell Into Foodservice
First Bite emerges from stealth to help food manufacturers
Join the team at First Bite
We're a small, focused team solving big problems in foodservice. If you want to build something meaningful with people who understand the industry, this is your place.
We know what it's like to chase down leads in spreadsheets, lose deals to paperwork, and wonder where your products actually end up. That's why we're building something better.
Work that matters
Help manufacturers get great products to more tables.
Room to grow
Small team means big impact and career development.
Industry expertise
Learn from people who've done this before.
Start closing better foodservice deals today
