Add outreach experts to your team
Add outreach experts to your team
Embed an expert in your team. Reach more accounts—efficiently, quickly, and at scale. All powered by the First Bite Platform.
Hundreds of foodservice professionals up their game with First Bite
Fully managed outreach—embedded in First Bite
Our foodservice sales experts run targeted campaigns to get the right message to the right decision-maker.
Built on First Bite data
We use the best operator data in the industry to target the right buyers—by menu, size, and decision-maker.
Multi-channel outreach
We connect directly with decision-makers via targeted email campaigns, social media, and 1:1 conversations.
Proven at scale
100K+ operators reached, 8%+ reply rates, and $250M+ in pipeline.
Delivering a repeatable outbound lead engine in 2-3 quarters
Embed an expert in your team
We assign a dedicated foodservice outreach lead to own setup, execution, and results from day one.
Setup and training
We configure your sending tech stack, align on goals, handoff rules, and train your team on tracking and follow-up.
Market segmentation
We map your ideal customer profile (ICP) using First Bite’s filters—by channel, cuisine, geography, and more down to the unit level.
Launch test campaigns
Initial outbound begins—targeting high-fit segments with tailored messaging.
KPI #1: Reaching our targets
Reply rate (%)
Iterate and optimize
We analyze replies and lead quality to improve targeting, timing, and messaging.
KPI #2: Efficiently generating leads
Cost per lead (CPL)
Expand and scale
Evaluate total performance, validate the close process, and expand to new products and segments.
KPI #3: Efficiently closing leads
LTV / CPL
First Bite Activate outperforms on efficiency and reach
Our data-driven approach and direct access to decision-makers eliminates wasted spend and delivers measurable ROI from day one.
Lowest cost per qualified lead
Broadest market coverage
Commercial and non-commercial specialists
The best way to stand up a prospecting engine in foodservice
Who runs outreach
Foodservice sales experts embedded via First Bite
Internal SDR team (hire, ramp, manage)
External generalists with limited oversight
Outreach content quality
Expert-drafted, foodservice-specific messaging
Varies by rep
Often generic or automated
Speed to pipeline
Live in 4 weeks
2-4 months to hire and ramp
2-3 month onboarding
Cost control
Fixed pricing, ~50% less than a full-time SDR
High, variable overhead
Often hidden fees
Transparency
Full activity and results reporting inside First Bite CRM
Manual tracking across disconnected tools
Limited visibility and reporting
Performance tracking
Clear KPIs: reply rate, CPL, pipeline generated
Inconsistent
Varies
Scalability
Rapid expansion across targets and geos
Headcount-limited
Dependent on agency capacity
Frequently asked questions
Activate is an optional add-on to the First Bite platform—a fully managed outbound sales engine. Our foodservice experts run email, phone, and social outreach to drive pipeline without hiring or managing a team.
Activate is purpose-built for foodservice, live in 4 weeks, and ~50% less than hiring. You get expert-drafted messaging, full execution, and visibility inside First Bite CRM.
Activate focuses solely on your brand, unlike brokers with multiple lines. We often hand off qualified leads to brokers to close—extending your reach, not replacing it.
Yes. Activate runs on top of the First Bite platform and requires an active subscription. This gives you access to our full operator database, built-in CRM, outreach tracking, and the First Bite Rebates system—all of which power and support the Activate engine.
Outreach is sent as part of your team—from your domain, with your signature. We manage the setup so it’s seamless, on-brand, and fully transparent.
Our foodservice experts draft all outreach—human-written, tailored, and optimized for performance.
Smaller accounts are closed virtually with samples or rebates. Larger leads are routed to your team with full context in First Bite.
Yes. Many customers start with one expert agent, then add more. With over 1 million operators in the platform, there's plenty of room to grow.
Activate is the most efficient way to scale in foodservice—without building your own outbound team. It’s a great fit for manufacturers with distribution in place and products built for foodservice.
Enterprise manufacturers use Activate to launch new products, test new segments, or reach the 75% of operators outside of major chains.
Start closing better foodservice deals today
